• Use a common Negotiating Framework and skills to prepare for, lead, and close win-win negotiation dialogues at every stage of the sales process
• Gain an understanding of the differences between selling and negotiating and maximize the potential of each
• Improve effectiveness at handling price resistance and objections
• Creatively convert client demands into needs
• More effectively position your value and persuade a client that it is worthwhile to make concessions
• Close a negotiation in a way that maintains momentum, solidifies what has been accomplished, and paves the way for a smooth and successful project implementation

Like many of our sales training programs, content for negotiation training is highly customized to any level, from new to experienced salespeople, their managers, and executive management.

Available through 1 day classroom delivery (Cosine-led or train-the-trainer), online eLearning, one-on-one coaching, or webinar; wide variety of relevant books and support materials to embed and sustain learning are also available.